Cookies

1. Introduction

This Cookie Policy explains how Defensive Fitness Academy (DFA) (“we”, “us”, or “our”) uses cookies and similar technologies on our website (“Website”).

This policy should be read alongside our Privacy Notice and Terms & Conditions.

By continuing to use our Website, you consent to the use of cookies in accordance with this policy, subject to your preferences set via our cookie banner.

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit a website. They help websites function properly, improve user experience, analyse traffic, and provide personalised content.

Cookies may be:

• Session cookies – deleted when you close your browser
• Persistent cookies – remain on your device for a set period
• First-party cookies – set by our Website
• Third-party cookies – set by external services we use

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly. They enable core functionality such as:

• Security and authentication
• Network management
• Accessibility features
• Remembering cookie preferences

These cookies do not require your consent.

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors use our Website so we can improve performance and content.

They may collect information such as:

• Pages visited
• Time spent on pages
• Traffic sources
• Device and browser type

We may use analytics tools such as:

• Google Analytics
• Woo Analytics

These cookies are only set with your consent.

3.3 Functional Cookies

These cookies allow the Website to remember choices you make, such as:

• Saved preferences
• Form information
• Location-based settings

They enhance usability but are not strictly necessary.

3.4 Marketing & Third-Party Cookies

If enabled, these cookies may be used to:

• Deliver relevant advertising
• Track engagement with social media content
• Measure marketing campaign effectiveness

These may include cookies from platforms such as:

• Facebook
• Instagram
• YouTube

These cookies require your explicit consent.

4. WordPress-Specific Cookies

Our Website is built using:

• WordPress

WordPress may set cookies for:

• Login sessions (if applicable)
• Comment functionality
• Security features
• Cookie consent tracking

If you are not logged in and do not leave comments, minimal WordPress cookies are used.

5. Managing Your Cookie Preferences

When you first visit our Website, you will see a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Customise cookie preferences

You may update your preferences at any time by clicking the “Cookie Settings” link in the website footer (if enabled).

You can also manage cookies through your browser settings. Most browsers allow you to:

• View stored cookies
• Delete cookies
• Block specific websites
• Block all cookies

Please note that disabling strictly necessary cookies may affect Website functionality.

6. Legal Basis for Using Cookies

Under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR):

• Strictly necessary cookies are processed under legitimate interest.
• All other cookies are processed based on your consent.

You may withdraw consent at any time via the cookie settings tool.

7. Third-Party Websites

Our Website may contain links to external websites. We are not responsible for the cookie practices or privacy policies of those third-party websites.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in legal requirements
• Changes in our website functionality
• Introduction of new tools or services

The latest version will always be available on our Website.

9. Contact Us

If you have any questions about this Cookie Policy or how we use cookies, please contact:

Defensive Fitness Academy (DFA)
Email: info@defensivefitness.co.uk